Laura Marschalk

Laura Marschalk

What’s in a name?

A couple of days ago, a fellow cyclist posted on social media asking us to post the earliest picture we have of ourselves. Luckily, I recently received a picture from my sister in Mexico and if my memory serves me right, the picture was taken when I was about four years old. I posted it along with many of her friends who did the same. I was pleasantly surprised by the rush of memories that picture brought back.

For some reason, it also reminded me of many family traditions. Birthday parties with our cousins, swimming in our grandmother’s pool, laughing and of course, eating. In the midst of those memories, we also recalled a family tradition of naming our electronics, appliances and even our cars. Everything in our home seemed to have a name; from our car to the dishwasher and even the vacuum, they were all named. So, when we referred to the car, we called it by its name as opposed to calling it mine or yours - sort of like the Jetsons’ maid whose name was Rosie.

Even now as an adult, most of the appliances in our home have names. The cars are Colorado (red in Spanish) and when we had a silver car, it was called Silverardo. And when we moved to our new home in Augusta, it allegedly had new appliances. But the refrigerator made such loud noises for no good reason at all and it drove us crazy—we would be sitting in the living room watching TV and we would look at each other wondering what was happening in the kitchen. His name? Darth Vader!

So, when we bought my bike, I debated on what her name should be. We recently vacationed in Hawaii and there were so many new words in my vocabulary which I wanted to try. We stayed in Kauai and so I was tempted to call my bike, Heihei, after the rooster in Moana, the Disney movie. (I think there must have been 500 roosters for every person on that island!) Don’t ask me why I wanted to call her that, that word just made me smile. But then, I realized that the name was not fitting for my sweet ride. There was also HoloHolo which the locals told me, it meant having a good time. They could have told me it meant literally anything, and I would have believed it. Except that it didn’t feel right for my beloved bike.

Finally, while I was texting with my sister about the picture and I mentioned how the picture brought back so many memories; I told her that I remembered our grandmother’s kitchen and the smell of her cooking, and how it felt to sit on our grandfather’s lap and the smell of his cologne and clothes. I recalled how our aunt taught me how to read and how I loved sitting on her lap and spending time reading together (if you know me, you know to this day, reading is one of my greatest passions. I love to read and could do it every day).

It has been over 25 years since our aunt passed and I still can recall her voice and the way she sang “Cielito Lindo” a Mexican song. Sometimes there are no literal translations or interpretations for phrases or words in other languages and in this case, Cielito Lindo could be taken as my heaven, my sky or as a term of endearment such as sweetheart or honey. But since Bianchi bicycles are made with a beautiful Celeste color, her name, My Heaven suits her and the way I feel when I ride her perfectly. Very fitting also since the song was written in 1882 and Bianchi has been around since 1885.

Celeste is the color of legends and what dreams are made of! So, what are you waiting for? Get out there and ride one!


#jointhepaceline #RidewithaDama #since1885 #cycling

Laura Marschalk

Instagrammed at May 17, 2020 4:21 PM

25 miles with the Mister today; he rode 30 though. That makes 75 for me this week and 83 for him and that’s how we #Pedalonward. #jointhepaceline

Laura Marschalk