INSIDE RIDE – FUNDRAISING TIPS
Fundraising Strategy
There are literally hundreds of ways to raise money. In fact, if you set your goals, create a plan and follow through, you can be very successful! Think of it as a personal challenge. Think big and be bold. The worst anyone can say is no. More often you’ll find you get exactly what you asked for. Follow these simple tips and watch your fundraising total grow!
Create a plan
Start by creating a list of names of people you know that could be potential donors. The best way to raise funds is to use a combination of techniques. Group potential donors according to where you will approach them for pledges then create a multi-layered plan to reach all of them. For any fundraising activity be sure to clarify the value in the 100% donation model of the foundation.
Start early
Do a little fundraising every week. Before you know it, you will have reached your goal. By getting the word out early, you leave yourself enough time to follow up with potential donors. Be sure to give your contributors a deadline for when funds must be entered. Wherever possible, try to secure funds on the first contact.
Educate your donors
Tell people about The Inside Ride or and your organizations mission and goals. Let them know why you are involved and about your personal fundraising goals. Give them the opportunity to help make a difference in the lives of many children with cancer. You’ll find, the more people know about the cause, the more they are willing to give. TAKE ADVANTAGE OF THE AWESOME POWER OF SOCIAL MEDIA. This website helps you do that. tweet, share, post... #insideride #partywithapurpose.
• Tell your story – you are helping kids with cancer, ask for their support
• Text or email a link – send your donation page to family and friends.
• Ask your folks or relatives to email their colleagues
• Tweet the news!
• Post on your FB page, and Insta, like and follow The Inside Ride page
Recruit others
You don’t have to do it alone. By asking friends and family to help you raise funds, you can multiply your donations. Make copies of your pledge form and distribute them to willing recruits or ask friends or family to help you plan a fundraising event. Even asking people to talk about the event and your participation will help raise awareness. Every little bit counts.
Ask! Ask! Ask!
People won’t donate if you don’t ask them. Everyone is a potential donor. Don’t think of fundraising as asking people to give you money. Think of fundraising as giving people an opportunity to be a part of something wonderful – improving the quality of life for children with cancer in their community
Follow Up
Be sure to follow up and send reminders to those you have approached for a donation. Often times, people simply forget. Make a quick phone call or send a quick email reminder. Make sure you keep details of everyone who has supported you or shown interest. This will make it easier to track for follow up and to find likely donors for The Inside Ride next year.
Thank your donors
It is good practice to thank your donors once your fundraising campaign is complete. Follow up with an email or phone call to let them know how much you raised and how their pledge helped you to achieve your goals. You’ll be surprised how much donors appreciate the effort and will be more willing to donate the next time.
Fundraising Ideas
For workplaces…
Hold a fundraising event at work with your team or a group effort with all the registered teams. Make sure you have approval on your event idea first.
Start by asking your friends to participate in The Inside Ride. If they are not registered to ride, ask them to support the cause by pledging your effort.
Team Car Wash - offer to wash your colleagues' cars in your parking lot for a small fee.
Candy-Grams - purchase candy in bulk. Sell the candy-grams for a small standard price.
Bake Sale - recruit colleagues to bake their favourite treats. Hold a sale in the lunch area. Sell baked good for a $1 to $2.
Used Book Sale - get your team to ask their friends, family and neighbours to donate books/magazines they are no longer using and sell them for a few dollars each.
Casual Day - ask your management to allow an official Inside Ride Casual Day. For the privilege of dressing casual, colleagues must make a donation of $5 or $10.
Raffle - secure small prizes. Sell raffle tickets for each prize and hold a lunch time event to see who wins! note - raffles require permit form your municipality
50/50 Draw - sell tickets for a lottery draw where one half of the pot will go to the winning ticket holder and the other half will go to the The Inside Ride.
Donation matching – inquire whether your donors employers offer donation matching process. Does yours, donate yourself and ask your employer to match it.