Johnny's Ambassador Campaign supporting Johnny's Ambassadors, Inc.
Johnny's Ambassador Campaign

About Ambassador Campaign

Are you interested in becoming a Certified Johnny's Ambassadors Trainer? We are recruiting a grassroots army who will educate their communities about the dangers of youth marijuana use.

** If you are a middle school or high school classroom teacher (health, PE, prevention), a staff member at a Drug-Free Community (DFC) coalition, or a School Resource Officer (SRO), teaching students in a classroom, these materials are free for you to use. Just select "volunteer" when registering. **  

Watch this video for a complete explanation and slides about the Certified Johnny's Ambassadors Trainer program!

Who is an ambassador? An ambassador is “a person who acts as a representative or promoter of a specified activity.” So, Johnny’s Ambassadors are the people and organizations who are working to share Johnny’s warning that “Marijuana ruined my mind and my life” with other teens, their parents, and communities to save them from harm.

By registering for this certification, you will receive a license to teach a one-hour seminar, “The Dangerous Truth About Today’s Marijuana: The Harms of Youth Marijuana Use,” to adults/parents or teens/students (or both). As a Certified Johnny’s Ambassadors Trainer, you will present this science-based curriculum in schools, libraries, police stations, restaurants, community centers, coalitions (or just about anywhere you can get someone to give you a free space!), or virtually. 

Once registered, you will receive the train-the-trainer materials (90 minutes total). Once you watch the video and practice your presentation, you are free to give the talk!

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What will you get as a Certified Johnny’s Ambassadors Trainer?

  • All materials including:
    • PowerPoint
    • Trainer Notes
    • Videos
    • Handouts
  • A license to use the materials 

How Much Does It Cost?

FREE: for school employees, drug-free community (DFC) employees (not members), and School Resource Officers (SROs). Select SIGN UP TO BE A VOLUNTEER when you register. 

$299: annual license fee for those who be using Johnny's Ambassadors materials as part of their work. If you work in any other capacity except as outlined above (consultant, you volunteer for another organization, or you are employed at a nonprofit, coalition, government agency, healthcare, or mental health center, etc.), you will need to pay the $299 fee to teach our curriculum. You may not charge a fee to use these materials. Select REGISTER AS A PARTNER.

$999: annual license fee for organizations who wish to have multiple trainers presenting the material. With this option, you can use our curriculum as part of your organization’s regular offerings or work. You may not charge a fee to use these materials. Select REGISTER AS A PARTNER (your trainers do not have to register separately).

What is covered in the adult curriculum?

• The potency of today’s “new” marijuana (with actual photos)

• Adolescent brain development

• Impacts of THC use on adolescents

• Risks of mental illness, psychosis, and suicide

• What parents can do to prevent teen use

• How to spot warning signs (Top Ten Teen Toking Tip-off Game)

What is covered in the teen curriculum?

  • Meet Johnny Stack – Who Was He?
  • Define the Terminology: Cannabis, Marijuana, Hemp, Delta-9, Delta-8, THC, CBD
  • Understand THC Potency – “Then” vs. “Now” Marijuana
  • Learn how THC is Extracted and how Concentrates are Made in a Lab
  • Calculate Dosage to Understand How Much THC is Going Into the Body
  • Learn how THC Gives Users the High Feeling by Mimicking Natural Endocannabinoids
  • Understand how THC Impacts Adolescent Brain Formation and Function by Binding to CB1 Receptors
  • Review the Dirty Dozen Impacts of THC Use on the Teen Brain
  • Learn What the FDA Has Approved as “Medicine” for Cannabis-Derived Products
  • Uncover the Research Between Teen THC Use and Mental Illness, Psychosis, and Suicidal Thinking
  • Understand What Happens When People Dependent on THC Try to Stop
  • Practice What do To and Say When Offered THC at a Party
  • Consider the Science When Making Decisions for Yourself in the Future

Laura's Book is an Optional Educational Resource

My book, The Dangerous Truth About Today’s Marijuana: Johnny Stack’s Life and Death Story, will be part of the suggested participant materials for “homework.” You can even approach a local business to sponsor copies for your attendees. Our local Freeway Ford dealership gave us $2500 to buy books! This training will expand our impact and education exponentially, far beyond what I can do by myself. That’s why our nonprofit was named Johnny’s AMBASSADORS. Will you help us?

Thank you for being one of Johnny's Ambassadors!