Hi {{firstName}},

Our Into the Cold fundraiser for Main Street Project is wrapping up in a few days! You can see your progress and edit your participant page at {{participantEditUrl}}. Historically, the last week is when we receive the most donations, as folks rush to help us reach our goal.

Here are some fresh tips to help you make the most of this time:

- Create a sense of urgency in your social media progress posts. Motivate people by sharing the deadline and the goal. Always share stories with a link to your page to make it easy for donors to support you.

- Build more awareness around the issues facing folks experiencing homelessness. Ask your friends, family, coworkers and donors to share on their socials with a link.

- Engage your friends, family and followers. Inspire them to join Into the Cold as a participant. Participants can register anytime till the last day.

- Keep things interesting with a theme. Photograph your walks. Come up with fun challenges. Start a countdown. Get creative!

- Share your story with people at social gatherings. Tell them why you're supporting the cause, and ask for support.

- Thank your donors and acknowledge them whenever you can! This inspires your existing donors to share the word and motivates potential donors to help out too.

- Our most important tip: Ask your friends who have a large following on social media to share the news on their stories with a link during the last 3 days of Into the Cold. These shares are so important during the last few days because the more people learn about it, the more donors we will get.

We still have quite a ways to go till we can reach our goal, and time is running out. Let's go all in this time!

Thank you for your support,
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Into the Cold supporting Main Street Project

Into the Cold

Into the Cold supporting Main Street Project