Start Off Strong Checklist:
☐ Take a few minutes to personalize your fundraising page. You can add pictures and update the text in several areas to encourage your network to give generously.
☐ Lead by example and make a self-donation to your page if you can.
☐ Use the campaign hashtags #Match4Mission #APreciousChild and #Gimme5 when posting on Instagram, Facebook, LinkedIn and Twitter.
☐ Make sure to thank your donors and enter any offline donations you receive.
Keys to Success:
Make it personal
The messages located here are samples that you can use as is or as a starting point to create your own. Customizing the content you share on your online fundraising page, social media, email, text, etc. is a great way to highlight why this is important to you. This will inspire your network to give even more!
Set a goal and plan to reach it
Keep scrolling for a list of daily activities that can help you raise $250 (or more) in just one week!
Focus on actions like emailing, texting, posting and asking for specific donation amounts that will help get you to your goal.
PRO TIP: If you are getting close to or exceeding your fundraising goal, you can update it to reach for a new goal! To do this, log in and go to the Manage My Page Personalize Your Page tab (left side menu). Here, you will be able to update the amount in the “What is your personal fundraising goal?” section.
Make it fun
Consider fun challenges. “Going live” on social media, small incentives, shoutouts and other ways to have fun while raising money!
PRO TIP: Check out the “Complete Activities” tab in your participant center for more fun ways to take your fundraising to the next level! You can host an event, create/complete challenges and even track fitness efforts!
Create a sense of urgency
To persuade people to act quickly, consider ways to create a sense of urgency throughout your fundraising. Can you create micro-goals to promote via social media (e.g., help me raise $100 today, etc.)? Can you use mission messages to inspire your network to donate right away? Brainstorm some other ways to engage everyone throughout your fundraiser. People love a challenge!
Work your connections
Do you know a company that might want to sponsor your fundraiser or a business owner who might want to donate a portion of their proceeds? Reach out to share details about A Precious Child to see if they might want to get involved. Do you know someone with a large social media following? Ask them to help you promote the fundraiser on their channels. You will be surprised how many people will want to help if you ask them to!
Have a follow-up plan
People are busy and may not be able to donate when you ask them to. Think of some follow-up messages you can send to your network to encourage continued support. Creating a follow-up plan will help ensure that you reach your goals. You’ve got this!
PRO TIP: February to April is a long fundraising timeline, so when it comes to outreach via email and text, it’s best to wait about 5-7 days between each individual touchpoint. If you’ve emailed someone once or twice already, consider switching it up by texting them next time. Post on social media about 1-2 times per week and mix it up by using different platforms like Instagram, Facebook, LinkedIn and Twitter. Space it out and mix it up!
Show thanks
Fundraising and reaching your goal means lots of support from friends and family. Show the love and share words/actions of thanks whenever you can! Send thank you messages, give social media shoutouts to donors, highlight the impact of giving, etc. Your supporters will be grateful for anything you do to thank them for giving and sharing throughout your campaign!
Sample Email:
Subject Line: My fundraiser for Match 4 Mission
Hi friends and family,
I hope you are doing well! My company recently joined an awesome fundraising campaign called Match 4 Mission to raise funds, collect basic essentials and increase awareness for A Precious Child’s mission. This organization provides children in need with opportunities and resources to empower them to achieve their full potential, working to build a future where every child grows up to be a secure, self-reliant, contributing member of their community. We aim to engage our local community from February 1 to April 14 in this campaign to benefit kids in our community!
If you would like to contribute, please visit [INSERT FUNDRAISING PAGE LINK] to learn more and donate. If you would like to contribute any amount, please visit [INSERT PERSONAL LINK] to learn more and donate.
Please let me know if you have any questions, and thank you so much in advance for your support!
Sample Follow Up Email:
Subject Line: Please support my efforts for A Precious Child's Match 4 Mission fundraising campaign
Hi friends and family,
I am still working hard to reach my goal of [$GOAL] to benefit A Precious Child's Match 4 Mission fundraising campaign. Thank you to everyone who has supported my efforts so far! If you have not had a chance to donate yet, I hope you will consider giving today.
Tell your friends & family about the charity.
Sample Social Post/Text Message A:
I am proud to be participating in A Precious Child's Match 4 Mission fundraising campaign with my company, [COMPANY NAME]. We are supporting A Precious Child's mission to empower kids to succeed, and you can help by donating today. Visit [INSERT PERSONAL LINK] to learn more. Thank you!
Sample Social Post/Text Message B:
Did you know that A Precious Child aims to serve over 50,000 Colorado children in need this year? You can support their important work by donating to my fundraiser today. Every dollar helps! [INSERT PERSONAL LINK]
Sample Social Post/Text Message C:
Challenge alert! I am only [$AMOUNT] away from reaching my fundraising goal for A Precious Child, and my [INSERT TEAM YOU ARE SUPPORTING]. Won't you please give today? You can donate or share this post to help me reach my goal. Thank you! [INSERT PERSONAL LINK]
Campaign Hashtags:
#Match4Mission #APreciousChild #Gimme5
Social Shareables: Download on Dropbox
Check out the FAQ section for important facts and stats for A Precious Child and the Match 4 Mission fundraising campaign to incorporate into your messages.
Raise $250 in a Week Challenge:
Day 1: Kickstart your fundraising by making a self-donation of $20. It will inspire others to give!
Day 2: Call two of your extended family members – aunts & uncles, grandparents, cousins – and ask them to each match your $20 donation. Now, you’re up to $60!
Day 3: Record a short video about why you are fundraising and post it on social media along with the link to your fundraising page. If three people give $20 each, you’ve doubled your total to $120!
Day 4: Send an email to family and friends with your fundraising link. Ask them to help you hit your fundraising goal. If three of them give $10 each, you’re already up to $150. Just $100 more to go!
Day 5: Text the link to your 5 best friends to ask them to each make a $10 donation. Now you’re up to $200 – so close!
Day 6: Check out A Precious Child’s social media to find content that stands out to you, then share it on your social pages along with your fundraising link. If two more people give $15 each, you’re up to $230!
Day 7: Video chat with your favorite family member or friend and ask for that final $20 donation. Then, they can help you celebrate when you hit your $250 goal!