Walk For Every Body

Walk For Every Body Participant Toolkit

Supporting Tapestry Health's Community Healthcare Mission


Overview

The Walk For Every Body is a community fundraising event taking place on September 28, 2025, in downtown Northampton. It's more than just a walk—it's a powerful call to action supporting Tapestry Health's vital community services, including reproductive healthcare, gender-affirming care, harm reduction, and nutrition support.


Event Details

  • Date: September 28, 2025
  • Time: 10 AM EST - 5 PM EST
  • Location: Strong Avenue Starting Point, Downtown Northampton, MA
  • Registration: Event Page

For questions or support: giving@tapestryhealth.org | (413) 586-2016

How To Use This Toolkit

This toolkit helps you amplify the Walk For Every Body across your networks and social media. Whether you're an individual supporter, team captain, or community partner, you can make a difference by sharing these materials and encouraging others to participate.

Take Action Today

  • Register for the Walk on the Event Page. Individuals and teams welcome!
  • Share content using the social media templates and graphics provided below
  • Start fundraising with a goal of $250-500 to maximize your impact
  • Invite others using our email templates and personal outreach
  • Follow @TapestryWMass on social media and share our content


Social Content

The content below is ready for you to post on your social platforms. Download graphics and copy captions or customize a caption with your personal touch! Remember to tag @TapestryWMass and use hashtags #WalkForEveryBody #TapestryHealth #HealthEquity

>> Download All Graphics Here <<

Email Templates

Team Captain Recruitment Email

Subject: Walk with me for community health - September 28th

Hi [Name],

I'm participating in the Walk For Every Body on September 28th to support Tapestry Health's vital community services. Last year alone, they provided over 40,000 healthcare encounters, including reproductive health, gender-affirming care, harm reduction, and nutrition support.

Would you join my team? Registration takes just minutes on our Event Page, and you can set any fundraising goal that works for you. Together, we can support healthcare that's accessible to everyone.

Thanks for considering! 

[Your name]


General Invitation Email

Subject: Join me for the Walk For Every Body - September 28th

Hi [Name],

I wanted to invite you to join me for a great cause! I'm participating in the Walk For Every Body on September 28th in downtown Northampton to support Tapestry Health.

Tapestry offers vital healthcare services to our community, encompassing reproductive health, harm reduction, and family nutrition support. They believe health is a human right, and I do too.

You can register as an individual or join my team on the Event Page. Even if you can't walk, you can support my fundraising at [insert fundraising link].

Hope to see you there! 

[Your name]


Messaging Guidelines

Key Messages:

  • Health is a human right - accessible to everyone regardless of income, age, race, gender, sexual orientation, or immigration status
  • Every body deserves care - emphasizing Tapestry's inclusive approach
  • Community support makes the difference - highlighting local impact
  • Your participation matters - whether walking, fundraising, or spreading awareness


Tapestry's Impact to Highlight:

  • $5 million in food benefits distributed in 2024
  • 21,000+ Narcan doses distributed in 2024
  • Serving 26,000+ participants annually across all programs


Tone Guidelines:

  • Inclusive and welcoming - use "Every Body" messaging
  • Hopeful and empowering - focus on positive community impact
  • Personal and authentic - encourage sharing personal connections to the cause
  • Clear and accessible - avoid medical jargon


Do's:

  • Use person-first language ("people who use drugs" not "drug users")
  • Emphasize confidential, non-judgmental care
  • Highlight accessibility (sliding scale fees, multiple locations, telehealth)
  • Include registration/fundraising links in every post

Don'ts:

  • Use stigmatizing language about any health conditions
  • Make assumptions about who needs or uses services
  • Oversimplify complex health issues
  • Share without including call-to-action

Resources & Support

Walk Support Team:

  • Email: giving@tapestryhealth.org
  • Phone: (413) 586-2016
  • Office hours: Monday-Friday, 8 AM-4 PM


Fundraising Resources:


About Tapestry Health:


Thank you for supporting the Walk For Every Body and Tapestry Health's mission to provide vital, effective, and inclusive community health services!