The Believe Walk is more than just a walk; it is a powerful movement dedicated to raising funds for cancer-fighting organizations in Southern California. Each step taken symbolizes hope, strength, and unity in the fight against cancer.
ONLINE REGISTRATION CLOSES on September 24, 2025 (at midnight)!
If you miss online registration, you can still register in person at the locations listed below.
We’ll See You at the Start Line Rain or Shine!
The event is rain or shine. We encourage everyone to prepare accordingly.
Early Check-In & Late Registration
Friday, October 3rd, 7:00 a.m. – 1:00 p.m.
Pathway Church Parking Lot 611 E. Cypress Ave., Redlands, CA
Late Registration $50 (Adult 13 & Older) and $25 (Youth 4 - 12 years)
Check in and pick up your walk supplies – event t-shirt, walk bib, and Stater Bros. Markets reusable bag.
18th Annual Believe Walk
Sunday, October 5th, 6:30 a.m. – 8:00 a.m.
Downtown Redlands 1 E. State Street, Redlands, CA
Late Registration Available $50 (Adult 13 & Older) and $25 (Youth 4 - 12 years)
Event Details:
Check-In and Late Registration: 6:30 a.m. - 8:00 a.m.
Survivor & Thriver Celebration Area: 6:30 a.m. - 8:00 a.m.
Opening Ceremonies: 7:45 a.m.
Walk Begins: 8:00 a.m.
Survivor Photo & Dove Release (Finish Line-Redlands Bowl Stage): 10:30 a.m.
Pick up Survivor Signs at (Redlands Bowl-Volunteer Check In): after the Survivor Photo: 10:30 a.m.
Believe Bash (Finish Line) Opens at 8:30 a.m. Closes at 12:00 p.m.
Parking
Public parking at CVS parking lot - 100 Redlands Mall, Redlands, CA 92373.
Public Parking Garage - 101 W Stuart Ave, Redlands, CA 92374.
Street parking without written restrictions. Visit Event Details for more information.
Survivor and Thriver Celebration Area
The Survivor and Thriver area is a celebration of the courage and strength of survivors and those living with cancer. Survivors and thrivers can join us at Ed Hales Park to meet Stater Bros. Markets’ Healthy for You vendors and Believe Walk community partners to learn about their cancer programs and resources.
Survivors are encouraged to ring the Survivor Bell to receive a special gift.
Survivor Photo & Dove Release
Survivors are encouraged to participate in our annual survivor photo and dove release. As you cross the finish line, make your way to the Redlands Bowl Stage for a group photo and an inspiring dove release. The Survivor photo starts promptly at 10:30 a.m.
Bark & Believe sponsored by Varner & Brandt
The Believe Walk is a dog-friendly event. Our furry friends can stop by the Bark & Believe booth on State Street for doggie treats. Water stations are also available along the walk route to keep your fur babies hydrated.
As a reminder, pet owners assume full responsibility for their pets. To ensure everyone is safe and happy, please review the doggie checklist under Event Details.
Raise a minimum of $50 to start earning Believe Walk fundraising rewards.
As you reach each fundraising milestone you unlock the rewards below. Fundraising rewards will be mailed after the Believe Walk to the address that was provided at the time of registration.
It's our way of saying thank you for your hard work and dedication!
Annie Sellas, Cathy Stockton, and the late Nancy Varner crossed paths in what they believe was divine intervention.
Each had cancer at some point in their life. One was in treatment, another was in remission, and another was still receiving her final test results.
It was a time of their lives they would never forget and a time where their friendship deepened into a sisterly bond of encouragement, love, and support.
Learn more about their inspiring journey here.
Believe Walk Four Pillars of Care
The Believe Walk’s mission is focused on four core pillars of cancer care: increasing AWARENESS in our local communities, SUPPORT for patients, caregivers, and survivors, expanding TREATMENT, and enhancing WELLNESS for those impacted by cancer.
Fighting Cancer. Saving Lives.
Every dollar raised helps provide hope, healing, and happiness to so many lives affected by this terrible disease.
Your fundraising dollars are critical to sustaining life-saving treatment and support services to ensure cancer patients get the quality care they need.
The fundraising efforts of the Believe Walk community play a critical role in advancing cancer care and support services in our local communities. Your donations support local organizations dedicated to improving the quality of life for those affected by cancer.
Michelle's Place Cancer Resource Center is located in Riverside County and is the only cancer resource center in that region. Watch the video and hear the story about Michelle's Place and how your donations are advancing cancer care!
"Michelle didn't want others to go through treatment not having answers and the resources that they needed, so we needed to make sure that could go on even if she isn't here."
Michelle's Sister, Leilani Watson Eazell
Learn about our Community Partners.