2024 Our Walk For Life

Fundraising Tips & Tools

Utilize these materials in your fundraising process!

The Kimberly Home Our Walk for Life needs you in our efforts to reach women who are facing difficult decisions.

ACCESS YOUR PERSONAL FUNDRAISING PAGE

Once you register, you were given an opportunity to create your own personal/team fundraising page This page allows you to receive emails along with a few simple steps to help raise funds for the Kimberly Home.  While both pages come complete with information about the walk, we highly recommend investing a few minutes here to share your personal connection to the Kimberly Home and add a picture!

DO I HAVE TO USE A FUNDRAISING PAGE?

No, you want to raise pledges by collecting cash or checks, you can do that and hand it in at the walk or mail us one check to the Kimberly Home. We would like to thank your pledge sponsors so please include the form.  To download the Pledge form.

SHARE YOUR STORY

After you have personalized your page, share it! Take advantage of the “Invite Friends to Join You” tab found in your fundraising portal, and easily send e-mails to everyone you know. If you are looking for additional suggestions on ways to share your fundraising page, contact the Kimberly home at 727-443-0471 and ask for Colleen or Kerrie.

SET A GOAL

Log into your personal fundraising page and set your goal. You’re not obligated to reach that goal, but it shows your donors you are reaching for the stars and they’ll want to help you get there.

Tip for Success: Be the one to make your first donation. Donors will see you are even more involved and be inspired to give.

MAKE A LIST OF ALL YOUR CONTACTS, AND SEND THAT FIRST EMAIL

The number one reason people do not donate to a cause is because they were not asked! Tell them you are participating in the walk and, most importantly, tell them why you are getting involved. Be sure to include the link to your personal page in your email. 

Tip for Success: Personalize the messaging for different groups/persons on your list.

FOLLOW UP

Sometimes it can take 2 or 3 asks before a person makes a donation.

Tip for Success: When you send a reminder email, tell your potential donor how close you are to your goal or the walk to give a sense of urgency.

ASK ABOUT MATCHING GIFTS

Many companies have matching gift programs, matching any donations made by their employees to nonprofit organizations. This can double (or sometimes even triple) the money raised! Check with your employer to see if they offer a matching gift program, and what needs to be done in order to get your donation matched! Some companies will match gifts made by retired employees and spouses. Don’t forget to follow up with your donors’ companies about matching gifts too!

Tip for Success:  Some companies will match an employee’s fundraising and some will even give a donation for hours volunteered. See below for more information on Matching Gifts.

WORKPLACE INVOLVEMENT

Many companies encourage their employees to fundraise, donate, and volunteer with non-profit organizations important to them. As an added benefit, companies will match donations or award grants for volunteer hours completed.

HOST AN EVENT

Bake sales, donation jars at work, happy hours, etc. are all great ways to raise funds and awareness in a short amount of time.