Andre Archimbaud

I’ve been a media, marketing & advertising professional for the last 25 years. I frequently say, “I have written it, produced it, sold it or bought it” where it comes to media. I spent the first 10 years of my career in broadcast production, after studying music production at Emerson College in Boston. I worked for The Christian Science Monitor, NPR, WNYC & CBS News through 2001. Over the next 2 and a half years, I consulted, freelanced & began a fledgling sales career for a few top media production companies. In 2004, I took a role back at CBS in local radio selling airtime & sponsorships for the 6 local powerhouse stations in New York City. In mid-2006, I began a stint at JL Media - then the nation’s number two independent media buying service - in sales & business development. I was there a little more than a year & in that time, I closed several local clients as well as a few national advertisers running media in multiple markets. Most notable in this time was the national coffee brand, ‘Eight O’Clock Coffee,’ for whom I planned & executed a 10-market radio & digital campaign across the country. In 2007, I had the opportunity to move into the wholly digital domain in working for Yahoo!. My clients were Fortune 500 brands like Liberty Mutual, Prudential, Staples & Campbell Soup. I had some successes at Yahoo!, but it was a tumultuous time for my clientele & Yahoo! itself. In 2010, I was offered a role at ReachLocal that blended the skills I had acquired selling into local businesses at CBS & the digital skills I had picked up at Yahoo!. In short order, I was producing record results. In 2016, Gannett – the parent company of USA TODAY & now about 300 daily & weekly newspapers – acquired ReachLocal. This allowed me to personally scale my sales & personal abilities – up to & including blending my broadcasting skills with my marketing knowledge when the company tapped me to co-host & produce a podcast dedicated to local businesses around the US.