HOW IT WORKS:
Step 1 - Register a BIKE TEAM or join one
Step 1 - Register a CHEER SQUAD or join one
Step 2 - Raise Mad Cash
Step 3 – Plan
Step 4 - Ride, Dance, Party!
It was 2006 and Rock the Ride creator and Rock on Founder, Julie Guttormson was 31 years old and had lived in Jackson for only a year. Her world changed that year forever when she suffered a stroke from three blood clots in different, major veins of her brain. Julie was lucky enough to walk away healthy and have great health insurance to back up her experience. Because not everyone has the same fortunate outcome, Rock the Ride was born as Julie’s personal way to celebrate health, give back to the community and celebrate another year in business (2023 marks VIM fitness studios 11th anniversary).
From 2012-2020, Rock the Ride proudly raised over $300k for local stroke and cardiac patients through St. John’s Health Foundation. 100% of those funds helped patients blindsided by the cost of their experience. Thanks to the support of SJHF, Julie was able to bring her vision to life for five, impactful years. It was because of this success, the nonprofit Rock On Society, Rock the Ride will continue to grow with vim and vigor and continue help change lives right here in our own community and beyond.
ROCK THE RIDE is a memorable evening of community, camaraderie and connection. This team indoor cycling event (ride hard or hardly ride), magical entertainment, dancing, singing - a night to let go, have fun and be YOU. And all for a cause!
Rock the Ride benefits local stroke and cardiac patients blindsided by the cost of their experience and recovery. Funds raised for the 3.11.23 event will benefit patients receiving care at St. John's Health through the SJHF Stroke and Cardiac Care Fund.